We posted the following question to our Facebook wall for our fans to answer.
“What do you think is more important? Quantity of fans or quality of fans? Explain why in a comment.”
We loved the responses we received. We must admit, we have some pretty smart fans following us on Facebook. Following are some of the responses our fans posted.
JoAnn Lackey Definitely Quality of positive fans. You want to surround yourself with positive people. Who help people to get it, and give back to the world.It just might be a word of encourgement or a like to there post to bring a smile to someones face.
Why is your Facebook EdgeRank important? If you have a high EdgeRank, the better chance your status updates will show up in the Facebook news feed. This is important especially if you want your existing fans to see your content and come back to your wall. The more often your status updates and content get in front of your fans, the better chance you will have in converting those fans into customers.
Kelli also has an outstanding point with quantity helping your online creditability. Whether we like it or not, people look at numbers and make judgment based on that. If your Facebook fan page has little “likes”, people may pass judgment on how creditable your company or product is.
Now if you can obtain both quantity and quality that is golden. Just remember that quantity in itself won’t get your status updates and content seen if none of those fans are engaging with you. If your main goal is branding rather than engagement and future conversion, maybe quantity is what really matters to you. If you goal is to engage, get your content seen and convert more fans, than you need to pay attention to quality and not just quantity. Otherwise, you will have a ton of fans that look like the ones in the above picture. Fans that are not interested or never engage will affect your EdgeRank and chances of your content being seen in the news feed.